1. What texture do you like?
Eyeshadows come in pressed, loose, and cream textures. I, personally, go for pressed eyeshadows. Creams have a tendency of still creasing on my eyes even with a primer and loose can get a little messy when applying. However, I have a mixture of all kinds in my kit. It all depends on your preference.
2. What kind of finish do you like your eyeshadows to have?
Shimmer, sparkle, matte, velvet, metallic, satin, etc. Figure out what kind of finishes you like. You can mix and match them for different occasions and purposes. Some people feel that once you hit a certain age, you are too old for shimmer. I feel that everything can work; it just depends how you apply it. I have hooded eyelids and supposedly I am not supposed to wear shimmery eyeshadows, because it draws more attention to them. However, I adore shimmer eyeshadow, so ignore this rule. It really only matters if you like it. The best part is that you can always take the eyeshadow off and start over.
3. How many color options do you want?
I know not everyone is comfortable with having a ton of options. I understand that it can be overwhelming trying to figure out where the colors go and which colors go well together. Palettes can range from just 2 colors to ones that have well over 100 colors. You just have to find your comfort zone and keep that in mind when purchasing. If you want to get rid of the guess work, then pick a palette with fewer colors because you know the colors will work together.
4. How much do you want to spend?
As you all know eyeshadows are available everywhere. If you are just getting started in makeup and want to experiment with all the colors of the rainbow on a budget, then check out these eyeshadow palettes from BHCosmetics. I started out using these a few years ago. They are a fun and inexpensive way to try out new colors and play around.
Here's one thing you want to keep in mind when you are looking for quality eyeshadows:
If possible, you should swatch the shadows with your fingers. The color in the pan should match the color on your finger. If it doesn't, then the shadow is poor quality. If you were to try and use this eyeshadow on your eyes, you will end up packing it on your eye forever to try and get the color intensity that you see in the pan. My advice to you: Save your money and buy something else.
5. What colors do you like?
Everyone always wants to find the colors that will make their eyes "pop." The easiest way to do this is to look at a color wheel. Find a close representation to your eye color, and then look directly across the color wheel to find your complementary color. Generally, you can get an idea of what colors will complement your eyes to make the color seem more vibrant and pronounced.
Here are my current eyeshadow favorites:
Urban Decay Naked and Naked 2 Palettes
I LOOOOOOOOOOVE these palettes!! There has been a lot of hype on the internet ever since the first Naked palette was released...and that's just what I thought it was..."hype." But these palettes are worth every penny. If you love neutral eye looks and don't mind a little bit of shimmer in your eyeshadows, then you need to invest in these shadows. I use these palettes at least a few times a week. The shadows are gorgeous, blendable, and smooth. The first Naked palette has more warm-toned colors like bronzey-golds. The Naked 2 palette is more cool-toned with silvery-purples. Honestly, if a Naked 3 palette were to come out, I would purchase it too. I totally recommend these palettes to everyone.
Inglot Eyeshadows
Inglot is a newcomer to the American market. They burst onto the scene last year with colors and textures that rival M.A.C. eyeshadows. The best part is that these shadows retail for about $2.50 each and contain more product than a M.A.C eyeshadow. However, they only have a couple stores in the United States. If you don't live near one of these stores, then you are stuck ordering from their online store. The only problem with ordering online is that they don't have accurate representations of the colors. So if you plan on purchasing online, you have to do your research first by looking at other customers' swatches of their purchases.
Bare Escentuals Bare Minerals Pressed Eye Shadows
These are second to my Naked Palettes. They are pigmented, easy-to-use, and blendable. Bare Escentuals has a decent color range and sells several quads and duos, and sometimes larger palettes. My sister loves using these, because they come with a little card that tell you exactly where to put the eyeshadows for a day-look and an evening-look. You can't mess it up.
Up Next: Eyeliner